#AskEmil

Tracking
December 7, 2021

Tracking: Zip Codes From FB & Analytics

AskEmil Ep. #58: Tracking: Zip Codes From FB & Analytics

Can UTM links in Facebook Ads help drill down Zip codes when reporting in Google Analytics?

Tracking zip codes data through UTM's is unreliable due to link shimming and other privacy measures. Getting zip cod accurate data requires workarounds on site

What I Cover In This Video

  • βœ… Analytics & zip code limitations
  • βœ… Facebook link shimming
  • βœ… Usable workaround

Original question is from Reddit

Solving
December 6, 2021

Solving: Underrated Marketing Channel

AskEmil Ep. #57

What is the MOST underrated marketing channel? (Bonus story about Venmo marketing play)

Which marketing platform is the most underrated? This question is as old as marketing. Use every channel to distribute great content if your audience is there.

What I Cover In This Video:

  • βœ… All marketing channels are underrated
  • βœ… My lesson in marketing on Reddit
  • βœ… Amazing marketing play on Venmo

Original question is from Twitter

Facebook Ads
December 3, 2021

Facebook Ads: Lead Campaign Optimization

AskeEmil Ep. #56: Facebook Ads: Lead Campaign Optimization

How long should a FB lead campaign run before optimizing?

Running lead generation campaigns on Facebook can often yield poor results. Primarily due to poor funnel building, nonoptimized lead forms, & audience sculpting

What I Cover In This Video

  • βœ… Why Lead Gen Campaigns on FB are SO bad
  • βœ… My structure that yields the best results
  • βœ… Tips on optimizing your lead funnel

Original question is from Reddit

LinkedIn
December 2, 2021

LinkedIn Ads: Where To Find Success

AskEmil Ep. #55: LinkedIn Ads: Where To Find Success

How have you had any success with LinkedIn paid/ organic in the B2B space?

LinkedIn marketing is still in its infancy. So many treat it as a one-dimensional offering without investing in unique creative or true brand building.

What I Cover In This Video

  • βœ… Why most LinkedIn campaigns are doomed
  • βœ… Where the opportunities on LinkedIn exist
  • βœ… How I have found success

Original question is from Reddit

Google Ads
December 1, 2021

Google Ads: Match Types + Ad Groups 2022

AskEmil Ep. #54: Google Ads: Match Types + Ad Groups 2022

Could you please explain the new match types from your pov + Ad group structures?

Choosing your keyword match type and ad group structure hinges on the account history. The newer the campaigns the more restrictive your match types need to be.

What I Cover in This Video

  • βœ… My Keyword match type approach (2022)
  • βœ… How I set up winning campaigns (Service or Ecom)
  • βœ… Why I don’t care about C.P.C.

Original question is from one of my YouTube vids

Google Ads
November 30, 2021

Google Ads: Landing Page Experience

AskEmil Ep. #53: Google Ads: Landing Page Experience

Reasons my landing page experience is average or below average?

Landing page experience is straightforward if you think in terms of usability. How helpful is your site truly to the end-user, technically & creatively?

What I Cover In This Video

  • βœ… Why landing page optimization matters
  • βœ… Landing page optimization best practices
  • βœ… Tips to help any sort of page perform well

Original question is from Reddit